Opportunity Information: Apply for 2018 09
The Agricultural Trade Promotion Program (ATP) is a USDA Foreign Agricultural Service (FAS) cost-share grant program created to help U.S. agriculture respond to the market disruptions caused by tariffs imposed on U.S. agricultural products in 2018 and 2019. The basic idea is reimbursement: eligible organizations that carry out approved foreign market development work and can show they were harmed by those tariff actions can receive federal financial assistance to offset a portion of the costs of overseas marketing and promotion. Funding is awarded competitively, and FAS reviews applications against formal evaluation criteria described in the ATP regulations and the grant materials posted on the FAS website.
The program focuses on expanding or maintaining overseas demand for U.S. agricultural products through targeted promotion and market development activities. ATP supports a range of foreign-market efforts, including campaigns and initiatives that not only promote products directly but also help address existing or potential non-tariff barriers to trade (for example, issues tied to regulatory requirements, technical standards, or other market access constraints that can limit exports even when tariffs are not the main obstacle). In practice, USDA enters into agreements with selected participants and shares the cost of approved activities, reducing the financial burden on industry and public-sector partners trying to compete and recover sales in affected export markets.
Eligibility is centered on organizations that represent U.S. agricultural interests and have the capacity to conduct foreign market development. The eligible applicant pool includes nonprofit U.S. agricultural trade organizations, nonprofit State Regional Trade Groups (SRTGs), U.S. agricultural cooperatives, and state agencies. The opportunity listing also includes state governments, federally recognized tribal governments, other tribal organizations, qualifying nonprofits with or without 501(c)(3) status (excluding institutions of higher education), and small businesses as eligible applicants. For-profit U.S. commercial entities are not typically direct participants in the same way as trade associations or state agencies, but smaller for-profit companies can take part in branded promotion activities by working through an ATP participant, as long as they do not exceed 300 percent of the SBA small business size standard for their industry (referenced at 13 CFR 121.201). This structure channels most awards through broad-representation entities while still allowing qualifying companies to benefit through participant-led branded programming.
While small for-profit businesses, nonprofits, and government entities are all considered, FAS places priority on applicants that demonstrate the broadest producer representation and affiliated industry participation for the commodity being promoted. In other words, organizations that can credibly show they speak for a large share of an industry (and can mobilize multiple stakeholders across a commodity sector) tend to be favored, because their activities are more likely to generate wide-reaching benefits and measurable export impact.
In terms of what can be promoted, the program is open to essentially the full range of U.S. agricultural commodities, with one clear exception: tobacco is not eligible. The funding opportunity is categorized under agriculture (CFDA/Assistance Listing 10.618) and is administered by the Department of Agriculture, Office of Trade Programs (FAS). The notice lists a very large potential award ceiling (up to 200,000,000) and an expectation of around 70 awards, reflecting the program's scale and the number of agreements USDA anticipated making. The opportunity was originally posted in late August 2018 with an early November 2018 closing date, aligning with the timeframe of the trade disruptions the program was designed to address. More detailed rules and requirements, including the governing regulations, are provided through the FAS ATP program page: http://www.fas.usda.gov/programs/agricultural-trade-promotion-program-atp.Apply for 2018 09
- The Department of Agriculture, Office of Trade Programs in the agriculture sector is offering a public funding opportunity titled "Agricultural Trade Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.618.
- This funding opportunity was created on Aug 31, 2018.
- Applicants must submit their applications by Nov 02, 2018. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $200,000,000.00 in funding.
- The number of recipients for this funding is limited to 70 candidate(s).
- Eligible applicants include: State governments, Native American tribal governments (Federally recognized), Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Small businesses.
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Frequently Asked Questions (FAQs): USDA Agricultural Trade Promotion Program (ATP)
What is the Agricultural Trade Promotion Program (ATP)?
The Agricultural Trade Promotion Program (ATP) is a USDA Foreign Agricultural Service (FAS) cost-share grant program created to help U.S. agriculture respond to export market disruptions tied to tariffs imposed on U.S. agricultural products in 2018 and 2019.
What problem was ATP designed to address?
ATP was designed as a response to market disruptions caused by tariff actions affecting U.S. agricultural exports in 2018 and 2019. The program helps offset the cost of foreign market development and promotion for eligible organizations that can demonstrate they were harmed by those tariff actions.
How does ATP funding work (is it reimbursement, advance funding, or something else)?
ATP is structured as reimbursement through a cost-share model. Eligible organizations that carry out approved foreign market development activities and can document the required conditions may receive federal financial assistance to offset a portion of their overseas marketing and promotion costs.
What types of activities does ATP support?
ATP supports foreign-market promotion and market development activities aimed at expanding or maintaining overseas demand for U.S. agricultural products. This includes targeted promotion campaigns and initiatives that promote products and/or address existing or potential non-tariff barriers to trade.
Does ATP only fund advertising and product promotion?
No. ATP can also support efforts tied to market access challenges that are not strictly tariff-related, including work addressing non-tariff barriers such as regulatory requirements, technical standards, and other constraints that may limit exports.
Who administers the ATP program?
ATP is administered by the U.S. Department of Agriculture (USDA), Foreign Agricultural Service (FAS), Office of Trade Programs.
Is ATP funding awarded competitively?
Yes. Funding is awarded competitively, and FAS evaluates applications using formal evaluation criteria described in the ATP regulations and the grant materials posted on the FAS website.
Where are the evaluation criteria and official program rules described?
The evaluation criteria are described in the ATP regulations and in the official grant materials posted on the FAS website. The program page referenced for details is http://www.fas.usda.gov/programs/agricultural-trade-promotion-program-atp.
What is the basic structure of an ATP award?
In practice, USDA enters into agreements with selected participants and shares the cost of approved activities. This cost-sharing arrangement reduces the financial burden on participating organizations conducting overseas marketing and market development work.
Who is eligible to apply for ATP as an organization?
Eligibility is centered on organizations representing U.S. agricultural interests with capacity to conduct foreign market development. The eligible applicant pool includes nonprofit U.S. agricultural trade organizations, nonprofit State Regional Trade Groups (SRTGs), U.S. agricultural cooperatives, and state agencies.
Are state governments eligible applicants?
Yes. The opportunity listing includes state governments and state agencies among eligible applicants.
Are tribal governments or tribal organizations eligible?
Yes. The opportunity listing includes federally recognized tribal governments and other tribal organizations as eligible applicants.
Are nonprofits eligible if they are not 501(c)(3) organizations?
Yes. The listing includes qualifying nonprofits with or without 501(c)(3) status, excluding institutions of higher education.
Are institutions of higher education eligible to apply as nonprofits?
No. The opportunity description specifies that qualifying nonprofits are eligible, excluding institutions of higher education.
Are small businesses eligible applicants?
Yes. The opportunity listing includes small businesses as eligible applicants, though the program also describes a structure where for-profit entities often participate through ATP participants for certain branded activities.
Can for-profit U.S. companies apply directly?
For-profit U.S. commercial entities are not typically direct participants in the same way as trade associations or state agencies. However, smaller for-profit companies can participate in branded promotion activities through an ATP participant under the conditions described in the opportunity.
How can a small for-profit company benefit from ATP if it is not a typical direct participant?
A small for-profit company can take part in branded promotion activities by working through an ATP participant (for example, a trade organization or state agency that holds an ATP agreement), provided the company meets the size-related limitation described in the opportunity.
What is the size limitation for a for-profit company participating in branded promotion through a participant?
To participate in branded promotion activities through an ATP participant, a company must not exceed 300 percent of the SBA small business size standard for its industry, as referenced at 13 CFR 121.201.
What kinds of applicants does FAS prioritize?
FAS places priority on applicants that demonstrate the broadest producer representation and affiliated industry participation for the commodity being promoted. Organizations that can credibly show broad industry representation and engage multiple stakeholders are generally favored.
Why does broad producer representation matter in ATP applications?
Based on the opportunity description, applicants representing a large share of an industry and mobilizing multiple stakeholders are viewed as more likely to deliver wide-reaching benefits and measurable export impact for the commodity sector.
What commodities are eligible for promotion under ATP?
ATP is open to essentially the full range of U.S. agricultural commodities, with one explicit exception: tobacco is not eligible.
Is tobacco eligible for ATP funding?
No. Tobacco is specifically identified as not eligible under this program.
What is the Assistance Listing (CFDA) number for ATP?
The program is listed under Assistance Listing (CFDA) 10.618.
What is the stated maximum award amount?
The notice lists a potential award ceiling of up to 200,000,000.
About how many awards were expected?
The notice indicates an expectation of around 70 awards.
When was this opportunity originally posted, and when did it close?
The opportunity was originally posted in late August 2018 and had an early November 2018 closing date.
Where can applicants find the official ATP program page?
The referenced program page is http://www.fas.usda.gov/programs/agricultural-trade-promotion-program-atp.
Does ATP focus only on increasing exports, or can it also help maintain existing demand?
The program focuses on expanding or maintaining overseas demand for U.S. agricultural products through targeted promotion and market development activities.
Does ATP require that an applicant show it was harmed by tariff actions?
Yes. The opportunity description indicates that eligible organizations carrying out approved activities and able to show they were harmed by the tariff actions may receive assistance to offset a portion of their costs.
What is meant by "non-tariff barriers" in the ATP context?
In this opportunity description, non-tariff barriers include issues tied to regulatory requirements, technical standards, or other market access constraints that can limit exports even when tariffs are not the main obstacle.
What is meant by "cost-share" in the ATP context?
Cost-share means USDA shares the cost of approved foreign market development activities with selected participants, reducing the participant's financial burden rather than covering all costs.
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